Guides to SEO, AEO and GEO
Practical guides to answer engine optimization (AEO), generative engine optimization (GEO) and llms.txt, with the fixes that move your SeoGauge score.
All guides
- AEOWhat is answer engine optimization (AEO)?How featured snippets, People Also Ask and voice assistants choose an answer — and how to be the one they pick.
- GEOWhat is generative engine optimization (GEO)?How ChatGPT, Gemini and Perplexity find and cite sources, and the signals that make your pages quotable.
- llms.txtllms.txt: what it is and how to write oneThe plain-Markdown file that gives language models a clean summary of your site, with a copy-paste template.
- robots.txtAI crawlers and robots.txt: allow or block GPTBot, ClaudeBot and PerplexityBotEvery major AI user agent, what it does, and a robots.txt template that keeps AI search while opting out of training.
Which guide should I read first?
Start with the GEO guide if AI assistants never mention you, and with the AEO guide if competitors own the featured snippets for your questions. If you only have ten minutes, read the llms.txt guide: it ends with a template you can publish today, and it is one of the seven GEO checks.
Do SEO, AEO and GEO need separate strategies?
Mostly no. All three reward crawlable, server-rendered pages with clear structure. AEO adds short answer paragraphs, lists and question-led sections; GEO adds AI crawler access, citable facts, quotations and cited sources. In SeoGauge's 35 checks, several fixes raise two scores at once.
How do I know which fixes matter most?
Scan your page with SeoGauge. Every failed check becomes a fix with a point value — the number of overall points you gain by passing it — and the list is sorted so the highest-value fixes come first. The weights behind those points are published in the scoring methodology.
Want the numbers behind the scores? Read how the SeoGauge score is calculated.
See how your site scores on SEO, AEO and GEO.
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